Conceptualization

CREATING CONCEPTS FOR YOUR PRODUCT

BREATHTAKING AND VISIONARY PACKAGING, with a thrilling UNBOXING EXPERIENCE makes a product worth sharing relentlessly on social media. This drives preference and places the product in the forefront. To achieve this it’s not enough to simply box up a product – one needs to create a canvas with beautiful backdrops encasing the product like an inherent part of the package. The box needs to speak the language of the product, it’s brand and its values.

To cover this we provide a CONCEPTUALIZATION service that extends our expertise in all dimensions of packaging. This service includes:

DEVELOPING THE DIELINE

This requires a thorough understanding of what the product needs and what the client loves. A dieline is an anatomy of the basic structure of a box. The shape of the box, how it opens, visibility of the product and how it is stored when empty are some aspects to be considered before we start this drawing.

 

SELECTING THE SUBSTRATE

The answer to this lies in the answer to these – What is the weight of the product? What is our budget? Luxury or affordable? Mass market or niche? Storage space restrictions? What kind of printing and finishing will the box undergo?

 

ANALYSING THE PRICE POINT

What fits best in our budget? The single most important question in most cases and is much more complicated than it sounds. A box can be made in a thousand different ways and picking the right choice lies in the heart of endless discussions with our clients about what goes into their brand and its products.

We personalize, customize and create in a way that very few can. We build from ground up focussing on the tiniest requirements and complexities. Our forte lies in our involvement and dedication towards treating our client’s hurdles and successes as our own.